It’s here. The season retailers both anticipate and dread is upon us. Are you ready?
Kard is pleased to announce our partnership with Daylight, an LGQBT+ focused challenger banking platform founded by queer millennials who've experienced the same obstacles many still face today. For them, helping people succeed has always been the focus of their business journey — no matter who they are or where they come from.
With the ongoing pandemic, 80% of people are redeeming rewards back in cash rather than using their miles or points elsewhere.
The size of the Millennial and Gen Z generation and its collective buying power is impossible for marketers to ignore.
Rewards and loyalty programs are usually considered table stakes for credit and debit cards, but all seem to look the same. This is not for lack of effort, though; internal conversations about rewards often start with excitement towards creating something unique.
We've all been there. You go to a coffee shop, bakery, or cafe, and the cashier pulls out their frequent buyer card with an offer for free food after ten purchases. They punch your purchase onto it using a hole punch they keep in their left pocket, ready to use on unsuspecting customers nearby.
For a long time, the banking industry has been stuck in quicksand. Services are far too stagnant and transaction-centric, while other industries provide more meaningful experiences for their customers. Much of the banking industry has yet to capture the potential of merchant-funded rewards.
In the new era of sales promotion, consumers are now expecting more personalization from retailer outreach.
We’re excited to welcome Tim Chalk to the Kard family as our new VP of Engineering. Tim’s passion for empowering others and creating an ethos of team collaboration builds a foundation for the growth of our engineering team in 2021.
The team here at Kard would like to introduce Chris Widdess, a seasoned executive leader who will help shape and drive Kard’s long-term vision, growth plan, and strategy.
As mobile and online banking continue to grow, new territories in the customer experience are still up for grabs, including rewards.
Card-Linked Offers (CLOs) are rewards that consumers receive, typically in the form of cash back or points, for making purchases at a specific retailer using a participating credit or debit card.