CLOs are unique because they seamlessly connect online advertising campaigns with in-store and online purchases. With traditional inbound marketing campaigns, merchants pay for impressions or clicks. But this advertising model fails to accurately track how their online ads drive store visits and, most importantly, sales. With CLOs, merchants gain complete visibility on the direct impact of their digital marketing efforts because every dollar spent is attributable back to the consumer purchase.
CLOs are the fastest-growing portion of digital advertising budgets because there is no upfront cost - merchants do not have to pay for advertising impressions and clicks. Merchants only pay a targeted reward each time someone makes a purchase. They are seamless, frictionless for the consumer, and very effective.
CLOs are proven to drive incremental sales, increase average order size, and increase purchase frequency leading to improved customer retention. According to a study, 77% of consumers say that rewards influence where they shop. With Kard’s CLO technology, merchants can easily track customer behavior by seeing the average order value and the number and frequency of purchases.
Contact us today and learn how Kard can help increase incremental sales with no hardware, software, or employee training required.