Marketers keep coming back to the same core questions about performance, budgets, and consumer behavior. We collected the most common ones, including themes we see across Reddit and LinkedIn, and answered them in one place.

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What you’ll learn

We pulled together the most common questions retail marketers are wrestling with today and answered them using real transaction data, industry studies, and expert perspectives. No jargon, no fluffy predictions — just what you need to know.

You’ll get answers to questions like:

  • How are Millennials and Gen Z actually spending today?
  • Which categories are people still splurging on and when?
  • Do banking-app rewards and card-linked offers really change where people shop?
  • Is Q4 still worth the budget, or are better windows hiding in plain sight?
  • How is AI reshaping creative, targeting, and performance expectations?
  • Which new strategies are worth testing and which ones aren’t?
  • What should you look for in a commerce media partner (and what to avoid)?
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