We pulled together the most common questions retail marketers are wrestling with today and answered them using real transaction data, industry studies, and expert perspectives. No jargon, no fluffy predictions — just what you need to know.

You’ll get answers to questions like:
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• How are Millennials and Gen Z actually spending today?
• Which categories are people still splurging on and when?
• Do banking-app rewards and card-linked offers really change where people shop?
• Is Q4 still worth the budget, or are better windows hiding in plain sight?
• How is AI reshaping creative, targeting, and performance expectations?
• Which new strategies are worth testing and which ones aren’t?
• What should you look for in a commerce media partner (and what to avoid)?