Global electronics brand drives 166% increase in AOV during Q4 with Kard

Few categories are as competitive (or as commoditized) as personal electronics. For decades, this global technology company has been a cornerstone of personal computing, powering everything from home offices to classrooms to Fortune 500 enterprises.

Known for its direct-to-consumer roots, the brand has evolved into a major player in the broader tech ecosystem, offering a wide range of laptops, desktops, monitors, peripherals, and business solutions.

Though the company has built strong brand recognition and customer loyalty, the landscape has shifted. Consumers have more choice than ever. And younger consumers — particularly Gen Z and Millennials — are less likely to follow legacy buying patterns. To defend and grow their market share, this brand needed a way to reach a new generation of buyers and gain their trust.

Goals

To make the most of the Q4 holiday season, this electronics brand began looking for strategies to drive online sales and increase share-of-wallet among younger consumers. Kard’s cash back offers caught their attention because of their ability to:

• Drive brand awareness among potential Gen Z and Millennial customers
• Incentivize online purchases and higher spend
• Reward consumers for being repeat customers
• Build loyalty during peak season

Solution

Though the brand’s marketing team saw the upside in cash back offers, they wanted to see whether Kard could deliver. So they worked with Kard’s account manager to put together a Q4 campaign, with offers that:

1. Gave new customers a 7% cash back reward on each online purchase (max reward of $75).
2. Displayed in banking apps whose primary users are Gen Zers and Millennials:

3. Sent redeemers a push notification right after they earned their reward, reminding them of the money they saved buying with this brand.

Results

With a timely offer surfaced inside banking and rewards apps, the brand met shoppers at the intersection of intent and trust. And it paid off. The weeks of November 10th and December 1st accounted for the highest share of redemptions during the campaign — right around Black Friday.

Throughout the campaign, the Kard offer garnered over 19 million impressions. In line with their goals, 70% of the campaign audience was made up of underbanked and digitally savvy Gen Zers and Millennials.

Compared to a control group, the average order value went up by 166%. Average spend followed suit, increasing by 43%. The best part? All of this success came at a $7.5:1 incremental ROAS.

“Driving measurable lift during one of the most competitive shopping windows of the year for a global hardware retailer goes to show that cash back offers yield real results for our customers, even in a competitive industry,” - Ben Mackinnon, CEO of Kard

With proof of performance in hand, the brand is planning a larger campaign in Q2 to drive incremental revenue and steal market share from category leaders by using Kard’s new capabilities and first-party transaction data to strategically target certain cardholders based on their spending habits.