Kard, a rewards infrastructure and demand platform that helps fintechs drive usage, loyalty, and engagement through merchant-funded offers, is thrilled to announce its partnership with Tilt, a digital finance platform focused on providing access to credit-building credit cards and affordable cash advances to underserved consumers.
Tilt provides access to transparent financial products, like the Tilt Line of Credit and Tilt Credit Cards, issued by FinWise Bank and WebBank, respectively, to help people typically underserved by traditional lenders.
One feature their users valued is the ability to earn cash back rewards. So when their previous rewards provider announced it was sunsetting its services, Tilt had to find a way to preserve that value, fast. Kard delivered, implementing a fully integrated rewards solution in under 60 days.
Tilt was one of our first partners to gain access to Kard’s newly upgraded API, opening the door to cash back offers on everyday purchases and other engagement-related features, like flexible display options and customizable notification messaging.
“With Kard, we were able to move fast and give our users an experience that adds real, everyday value,” said Danielle Mor, Sr. Product Manager at Tilt. “The platform gives us meaningful ways to reward and retain customers and deepen their engagement with our company and Tilt Credit Cards.”
Behind the scenes, Kard’s first-party transaction data continues to unlock rich, real-time spend insights, helping Tilt surface even more targeted offers in categories that matter to its users, likely to drive increased spend, higher average order value, and deeper stickiness for Tilt’s products.
“We’re excited to partner with Tilt to show how first-party data can power smarter rewards, helping cardholders stretch their budgets, and build credit more confidently — all while giving Tilt new ways to drive engagement and long-term loyalty." -Ben Mackinnon, CEO of Kard
The Tilt team plans to continue optimizing their rewards program post-launch with local offers and deeper personalization strategies, ensuring cardholders see consistent, relevant value with every swipe.
About Kard
Kard’s flexible, API-first platform enables partners to use first-party transaction data to deliver targeted offers across rewards environments — including banking apps, reward platforms, and EBT. With targeted cash back rewards, issuers can drive repeat usage, loyalty, and top-of-wallet behavior, without increasing operational complexity. Kard is backed by leading investors including Tiger Global, Underscore VC, Fin Capital, and s12f.
About Tilt
Tilt is a financial technology company on a mission to expand access to fair credit and give more people the opportunity to improve their financial security and mobility. The company is a leader in alternative credit underwriting and offers access to innovative financial products in a seamless mobile experience. Tilt is based in San Francisco, CA.
