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Kard, the first independent commerce media network, is pleased to announce its partnership with Vervent, a best-in-class financial services solutions provider. This partnership strengthens Vervent’s own card offerings while creating a scalable, value-driven rewards solution for Vervent’s client base.
Vervent enables financial institutions to launch and grow branded credit card programs, supporting everything from applications and underwriting to compliance and servicing. With Vervent’s infrastructure and expertise, clients can offer sophisticated card products that rival the largest issuers — without needing to build and maintain costly backend systems from scratch.
That capability is becoming increasingly critical. Neobanks with sleek digital experiences and megabanks with massive loyalty programs (and marketing budgets to match) have raised the stakes for what cardholders expect, and traditional institutions need the tools to compete on experience.
Today’s cardholders gravitate toward cash back rewards that align with their actual spending habits and don’t make them jump through multiple hoops to redeem them. Now, with Kard, Vervent can offer clients hyperpersonalized, merchant-funded cash back as a managed service, with campaigns designed to drive repeat purchases, and push cards to top of wallet.
Vervent rolled out Kard offers across seven Vervent-powered card programs, featuring cardholder rewards from brands such as TurboTax and Ticketsmarter. Kard’s flexible, API-driven platform gives Vervent a seamless way to manage rewards for all card programs in a centralized environment. And when Kard’s network expands, Vervent and its clients automatically gain access to new merchant offers.
“Our clients trust us to help them compete and win in an increasingly crowded marketplace. Partnering with Kard allows us to deliver the kind of personalized, data-driven rewards that keep our cardholders engaged." - Joseph Noe, President of Vervent Card
Because Kard offers are fueled by first-party data, they’re relevant to cardholders, giving them cash back on the clothes, gas, restaurants, rides, and subscriptions they were already going to buy or had on their radar. That kind of personalization encourages participation, while also exposing them to new merchants they’re genuinely excited to try.
“Traditional financial institutions have deep community ties and trusted relationships. By partnering with Vervent, we’re helping them layer hyperpersonalized rewards on top of those strengths, without losing what makes them special.” - Ben Mackinnon, CEO of Kard
Vervent built its reputation on empowering financial institutions to punch above their weight. With Kard’s scalable rewards architecture and growing commerce media network, Vervent is laying the foundation for its clients to outperform the biggest players in the market.
About Vervent
Vervent is a fintech leader setting the global standard for out performance by delivering superior expertise, future-built technology, and meaningful services. We support our partners with primary strategic services including Primary Loan and Lease Servicing, Backup Servicing and Capital Markets Services, eVault Solutions, Managed Services, and Credit Card Servicing. Vervent empowers companies to accelerate business, drive compliance, and maximize service. Contact us today at Vervent.com or Solutions@Vervent.com.
About Kard
Kard’s commerce media network uses first-party transaction data from tens of millions of real cardholders to power next-generation personalized rewards. Using predictive AI and actual spend patterns, Kard helps financial institutions deliver merchant-specific offers that influence how people shop. And by linking ad exposure directly to verified online and in-store purchases Kard can prove incremental impact at scale. Learn more about Kard at www.getkard.com.
