Bringing personalized, merchant-funded cash back offers to a community that deserves to be recognized.
Kard, a commerce media platform, is pleased to announce its partnership with VeteranCrowd, a veteran-founded platform on a mission to make recognition and rewards for military service simpler and more accessible. The partnership will expand rewards opportunities for VeteranCrowd members, helping them get more value from their everyday purchases.
Founded by U.S. Army veteran Bob Louthan, VeteranCrowd was built around a simple belief: veterans shouldn't have to ask to be recognized for their service. Yet traditional military discount programs often require veterans and their families to sign up for multiple programs, verify their eligibility repeatedly, or request discounts at checkout.
VeteranCrowd is changing that experience. Members verify their military status once, link an existing Visa card, and earn cash back on eligible purchases when shopping at participating merchants. No additional steps at checkout, discount codes, or repeated verification required.
Now, through its partnership with Kard, VeteranCrowd is bringing merchant-funded cash back offers to its platform, making it easier for the military community to earn rewards on everyday purchases while connecting merchants with brands looking to support them.
"This partnership puts the recognition of military service into everyday spending at a national scale,” said Bob Louthan, CEO and Co-Founder of VeteranCrowd. “With Kard’s established network of national brands and local merchants, businesses now have a simple way to honor the people who served, and our members are rewarded automatically for purchases they’re already making with their existing Visa card."
Kard's commerce media network enables personalized, card-linked offers that reward consumers for their spending without adding friction to the shopping experience. For merchants, it creates an opportunity to recognize military service through purchases veterans and their families are already making.
"VeteranCrowd is rethinking how we recognize and reward the military community," said Ben Mackinnon, CEO and Founder of Kard. "What stands out to us is their mission to make that recognition part of everyday life. We're excited to support that mission by connecting the military community with more rewarding shopping experiences and giving merchants a meaningful way to show their appreciation."
Together, Kard and VeteranCrowd are making it easier for veterans and military families to receive the recognition and rewards they've earned.
About VeteranCrowd
VeteranCrowd is a veteran-founded rewards platform dedicated to making recognition of military service simple and accessible. Through card-linked cash back, VeteranCrowd enables eligible members to earn rewards at participating merchants without repeatedly requesting discounts or verifying their military status. Learn more at veterancrowd.com.
About Kard
Kard is the leading rewards infrastructure powering next-generation personalized rewards through a commerce media network. Using predictive AI and first-party transaction data, Kard helps financial institutions, fintechs, and brands understand and influence real consumer spend. Its flexible, API-driven platform enables partners to deliver personalized, data-driven rewards that deepen engagement, build loyalty, and turn rewards into revenue-generating marketing channels.
In August 2026, Citi announced that it has entered into an agreement to acquire Kard. Read the full announcement here.
