What we learned from analyzing billions in real purchases
We analyzed spending behavior across millions of shoppers to see what drives decisions today—from price and timing to values and convenience.
.png)
What's Inside the report
We analyzed billions in real transaction data to decode the behaviors of Gen Z and Millennial buyers—their triggers, values, and spending patterns. Use these insights to shape smarter campaigns, boost loyalty, and win market share.
You’ll learn:
- Why Q1 might be your most overlooked growth opportunity
- Where and when younger generations spend the most—and where they splurge
- What role cards, convenience, and alternative payments play in daily spend
- The best times (and days) to launch offers or run promotions
- 4 proven strategies to win high-intent digital-first buyers
Plus: Real-world examples from brands seeing 10%+ market share shifts and $10:1 ROAS using rewards-based strategies.
