Today’s consumer journey is anything but linear. This report breaks down the spending patterns, purchase triggers, and marketing strategies brands need to reach younger shoppers in 2026.

You’ll learn:
‍

• What motivates Gen Z and Millennials to buy, switch brands, and stay loyal
• Where younger consumers are spending across categories like big box, grocery, QSR, travel, and more
• When they spend — and why weekday, seasonal, and category-level patterns matter
• How payment preferences and rewards influence purchase decisions
• Five strategies brands can use to drive engagement, conversion, and long-term loyalty