We analyzed $3B in real transaction data from 47M+ cardholders to uncover where, when, and how younger consumers spend.

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QSR Trends

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What's inside the report

Gen Z and Millennials are reshaping quick-service dining. Our consumer research report uncovers how they spend, what drives loyalty, and the opportunities QSRs can tap into today. Discover how Gen Z and Millennials are reshaping the subscription landscape—and what your brand can do to stay ahead.

  • How younger consumers choose where to eat
  • The biggest drivers of loyalty and repeat visits
  • Where QSRs can capture more share of wallet
  • Trends shaping the future of quick-service dining
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