Discover how Gen Z and Millennials are reshaping the subscription landscape—and what your brand can do to stay ahead.
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• Category insights: Big box stores lead overall spend, but categories like travel, fashion, and beauty drive significantly higher average order value
• Timing tips: Q1 outpaces Q4 in key verticals like beauty and department stores, creating new opportunities for acquisition
• Payment behavior: Buy now, pay later and other alternative payment methods are growing fast among younger consumers
• Purchase drivers: Tangible value like cash back helps reduce churn, incentivize upgrades, and drive long-term loyalty
• Real-world results: A top streaming brand grew subscriptions by 160% and kept CPA under $5 using performance-based rewards