Spending a lot of time and money on ads that don't work can be frustrating. You may have noticed that your digital marketing efforts are not translating to sales, so what went wrong? The main 4 channels when it comes to paid advertising - Facebook/Instagram Google-youtube (g+), seem like an effective place for marketers looking to get their message out there but the truth is most companies only focus on impressions or clicks without considering conversion rates which result in wasted budgets each year!
What if we told you, Kard can implement a performance-based marketing strategy that drives revenue without wasting money on impressions or clicks. With Card-Linked Marketing, retailers, restaurants, and other consumer-facing brands can use actual past purchase information to create targeted, relevant advertising for consumers, presented through the consumer’s mobile and online banking application.
Card-Linked Marketing is:
Opt-in - No need to worry about turning-off customers who don’t want to receive offers.
Backed by data - Promotions are provided based on actual purchase history, meaning they’re more relevant
Cost effective - Card-linked marketing brings the customers to you; less need to attract them with ads, coupons, or email offers.
Easy to track - Card-linked marketing produces very precise feedback to gauge the effectiveness of your campaign.
Kard is unique in the ad tech space because its core audiences are multicultural and diverse Millennials and Gen Z cardholders. The Kard network reaches a diverse audience including BIPOC and LGBQT+ consumers who are key to driving growth and brand recognition. Many top brands are already using our platform including Burger King, Petco, Kroger, and more. A recent survey by The Digital Commerce Alliance showed some great insights on overall growth trends for Card-linked Marketing. Some highlights of the survey include:
- Card-linked marketing moved to the second most preferred channel (21.8%), following social media marketing (22.6%)
- Those investing 5% to 10% of their total advertising budget on CLO grew from 37.8% in 2019 to 64.3% in 2020
- 41.2% of respondents selected this as the best new tech
- 21% of survey respondents indicate restaurants as the top merchant category for CLO
Card-linked marketing continues to grow with each year, but to make it worthwhile, you need to engage in this practice strategically. Interested in how Kard can help implement card-linked marketing? For more information, visit www.getkard.com and follow us on LinkedIn.
