Background
Over the past decade, this grooming company has built a loyal following with its high-quality trimmer products and irreverent marketing.
What started as a single flagship product has grown into a full lineup of shavers, skincare, and accessories designed to help people look and feel their best. Today, the brand’s products are available everywhere, from big box retailers to luxury outlets, reaching customers all over the world.
By 2025, the company had built strong brand awareness, but wanted to find new ways to reach digitally native shoppers and drive higher-value purchases across its entire product catalog. Cash back offers presented an opportunity to (1) access new customers who hadn’t discovered the brand yet or gotten a chance to try it and (2) re-engage past customers who might be ready to try a new or different product.
Goals
To connect with young, high-intent consumers, the grooming brand partnered with Kard, the first independent commerce media network to:
- Acquire more Gen Z and Millennial customers. Kard’s partnerships with modern banking institutions and financial services apps would get the company in front of a largely untapped audience: tech-forward consumers who are actively looking for the best deals across high-traffic shopping categories like retail.
- Increase average order value. Rather than just driving volume, the brand wanted to encourage customers to add more to their carts, whether that meant splurging on a kit or bundle, adding attachments, or throwing a new skincare product into their cart. Cash back offers could make that addition or upgrade worth it.
Solution
Kard’s team built a 2-month, highly targeted campaign designed to hit those aggressive goals, with offers that:
- Gave shoppers 3.6% cash back on retail purchases.
- Appeared directly inside banking and fintech apps where Gen Z and Millennials already manage their money and engage with cash back rewards.
- Reached value-conscious consumers in underbanked communities who respond strongly to incentives that stretch their dollar further.
Results
The campaign launched in April 2025, and the team started to see redemptions ramping up within the first two weeks.
By the end of the campaign, the brand had driven nearly $150,000 in total sales, with an average of 220+ redemptions per week.
Even better, average order value jumped by 53% from baseline — a sign that cash back offers weren’t just attracting bargain hunters. Shoppers were adding more to their carts, bundling products, and choosing premium options with some extra cash in their pockets.
Kard’s pay-for-performance model kept costs low. The brand maintained a customer acquisition cost under $9 (for reference, signature products retail within the $80-100 range) and achieved a 10:1 return on ad spend, keeping campaign economics efficient even as sales took off.
The grooming brand is looking to build on two months of strong results. In a category crowded with options, getting a first purchase is only half the battle. Kard’s existing and new features, like cascading cash back offers, click-to-boost milestones, and location-driven notifications, could help the brand turn one-time buyers into long-term customers. And as Kard continues to expand its issuer network, the brand will continue to reach even more potential customers.
With predictive AI and first-party transaction data from millions of Gen Z and Millennial shoppers, Kard helps merchants like this one power hyperpersonalized offers that scale customer acquisition and prove incremental impact at scale.
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