In the current digital landscape, engagement and loyalty programs are table stakes.
How to do that is up for debate.
For marketing professionals and fintechs, deciding whether to serve their consumers with card-linked offer (CLO) or click-to-activate (CTA) offer campaigns is a tough decision.
As previously noted, both offer types come with their respective benefits. Historically, Kard has supported frictionless CLO campaigns in an effort to optimize and streamline the end consumer experience. But there is a lot of value in the robust consumer data collection that comes from running CTA offers.
Which is why Kard is happy to announce the launch of a new feature: “Offer Boosts.”
Offer Boosts give our partners the best of both CLO and CTA worlds. Kard’s unique solution provides a frictionless cardholder redemption experience (akin to a CLO), while providing marketers and banks consumer interaction insights that can be used to offer extra rewards for customers who engage most with their brands.
How do Offer Boosts work?
Offer Boosts merge the simplicity of CLOs (powered through the Kard network today) with a layer of gamification in your app, rewarding consumers with a higher, 'boosted' cashback amount whenever they tap “Boost” on an offer.
Let’s use two real examples to illustrate the user experience.
- Say a cardholder actively uses their card to purchase at a brand but doesn’t engage with the issuer’s app. If they make a purchase at a brand on the Kard network, this type of cardholder will continue to redeem baseline reward amounts in a frictionless manner — just like a CLO. All cardholders, even the ones that don’t engage with the app, gain a seamless rewards redemption experience that traditional CTA is unable to offer.
- Now consider another cardholder who actively uses their card to purchase at a brand and exhibits strong app engagement. By boosting an offer, they’ll be able to redeem a reward at an elevated cashback amount, the Boost, as a token of appreciation for their loyalty to the app and the brand. Here’s what in-app Offer Boosts look like:
Partners on the Kard network utilizing Offer Boosts will have the additional flexibility to create gamified app experiences that encourage consumers to Boost and buy. Some of these personalizations include:
- Setting Boost reward amounts (and adjusting them over time)
- Setting the lengths of time Boosts are active (on a cardholder by cardholder cadence)
Why run an Offer Boost?
Offer Boosts drive meaningful app and brand interactions by compelling your consumers to engage more with your product.
1. Advanced gamified app experiences
“Click to boost” functionality gives customers a high incentive to return and engage frequently with product touchpoints, ultimately leading to a stronger and more dedicated customer base.
2. Multi-tiered loyalty programs
Offer Boosts allow you to implement levels to your rewards offering, enabling you to run more modern, sophisticated loyalty programs. With different tiers baked into your rewards program, you can creatively drive consumers to reach higher levels to unlock better perks and rewards with your brand.
3. Rich consumer datapoints
By integrating Offer Boosts with your rewards ecosystem, you can gain valuable insights into cardholder app behavior that would be difficult to get from CLO campaigns. A greater understanding of cardholder app behavior empowers you to craft highly personalized experiences that resonate deeply with your customers, enhancing overall customer satisfaction and retention rates.
How do I get started?
If you’re interested in implementing Offer Boosts, drop us a line. One of our team members will guide you through the setup process, and you’ll be on your way to a more engaged, more rewarded audience.
