Rite Aid Case Study

Background

Kard believes that today’s consumer needs a comprehensive rewards solution that helps them find new brands and keeps them coming back to brands they love. By partnering with challenger banks, we’re bringing undiscovered audiences to spend with your brand. The challenger bank industry is growing rapidly, with over 77 million people in the US planning to open an account with one in the next year. 

Retail pharmacies promote health and wellness products to satisfy the lifestyle patterns of multiple generations. With the prescription market expected to reach $1.5 trillion by 2026, retail pharmacies are poised to grow their customer base. 

The Goal

As one of the largest public companies in America, Rite Aid’s market share remains an important metric as they compete against other retail drug stores. Rite Aid ran this campaign with a focus on inviting future generations of customers to engage with the company. Maximizing on technological capabilities will ease Rite Aid’s entrance into an age of new customer acquisition with a frequent and loyal consumer base.

The Results

  • Cardholders accessed the offer within their banking app which included a map of participating Rite Aid locations nearby. 
  • Average transaction value during the campaign increased a whopping 15% vs. the prior period ($21.76 vs. $18.55).  
  • Nearly 40% of customers who used the offer once made another purchase during the offer period. More than 200 unique users visited a Rite Aid location five or more times during the offer period. Notably, transactions in New York and Pennsylvania contributed to 48% of total transactions nationwide! 
  • Overall, Rite Aid drove in $140K in total transaction revenue with an attractive return on ad spend of $33:1

The Conclusion

By running this card-linked offer, Rite Aid saw increased transaction value and visit frequency across Kard’s user base of Millennial and Gen Z audiences, important building blocks to capturing greater market share over time.