Kard, the leading rewards-as-a-service platform, is proud to unveil our newest feature: offer notifications.
Historically, issuers and merchants have struggled to engage with consumers, spending millions of dollars on traditional advertising methods that don’t directly reach their audience, let alone pave a path to loyalty.
Transaction-linked offers are a highly targeted advertising strategy for merchants, allowing them to market directly to their ideal customer — during the shopping lifecycle. For issuers, transaction-linked offers are the gateway to a rewards experience customers actually want to participate in, pushing their card to top of wallet.
The problem is that most rewards platforms don’t offer notification personalization, meaning merchants and issuers lose out on opportunities to build brand recognition, keep their products top of mind, and continue fostering loyalty beyond a consumer’s first rewards-driven purchase.
That’s why, as part of Kard’s build-your-own loyalty API, we are excited to offer that flexibility. Per Dolly Devashryee, Product Manager at Kard:
“It’s hard to reach end consumers because there are a lot of players in between. This launch gets merchants closer to the consumer, helping them understand what kinds of marketing resonate and which ones don’t, enabling them to adapt to consumer expectations quicker and more effectively.”
For merchants, Kard offer notifications present several new opportunities, such as:
- Greater consumer reach and adoption.
- Sending seasonal messages that align with high-spend holidays or back-to-school shopping.
- Reminder notifications that nudge consumers to take advantage of the offers available to them.
- Cascading offer notifications that entice consumers to make more purchases that earn them more cashback, strengthening their loyalty to the brand.
- Localization to reach and engage diverse communities.
- Notifying geographically relevant offers based on a consumer's vicinity.
Kard’s offer notifications are also trackable, meaning both issuers and merchants can attribute the impact of messages on consumer buying behavior. Kard’s VP of Product and Engineering, Gary Poster, highlights:
“Now, our partners can not only own their messaging, but track engagement and optimize outreach efforts like never before. And while this is a major milestone for us, notifications are just the first step in creating an end-to-end consumer advertising and engagement ecosystem.”
Over the next year, we plan to expand our messaging capabilities to include advanced email marketing automation, deeper SMS integrations, and additional communication channels to help issuers and merchants continuously refine their go-to-market strategies.
For more information on offer notifications and to see the Kard platform live, head to https://www.getkard.com/demo.
