Kard Blog

Citi Expands Customer Engagement and Commerce Media Capabilities with Addition of Kard

An Exciting New Chapter: Joining Forces with Citi to Build the Future of Commerce Media

August 13, 2026

Recent content

Product Releases

How retail brands use card-linked offers to win high-AOV categories like travel, fashion, and sporting goods

August 27, 2026

How to measure card-linked offer ROI: a framework for brand marketers

August 21, 2026

Card-linked offers vs. affiliate marketing: a performance comparison for retail brands

August 19, 2026

How subscription brands use card-linked offers to reduce churn and acquire subscribers

August 7, 2026

Millennials Purchasing Habits: A Comprehensive Guide to Engaging the Experience-First Generation

July 31, 2026

The Case for Pay-for-Performance: Why CPM and CPC Are the Wrong Metrics for Merchant-Funded Rewards

July 17, 2026

The Complete Guide to Incrementality Testing for Commerce Media

July 10, 2026

How QSR Brands Are Using Cash Back to Win the Gen Z Lunch Rush

June 30, 2026

What Kard Sees in Transaction Data That Most Marketers Miss

June 24, 2026